Apple is working on an updated Siri experience that moves away from the “Hey ‌Siri‌” trigger phrase currently required to invoke the hands-free digital voice assistant, Bloombergreports Mark Gurman.


In his latest Power On newsletter, Gurman says that Apple is working on a way for ‌Siri‌ to be able to understand phrases and commands without needing to use the trigger phrase “Hey ‌Siri‌” but simply by saying “‌Siri‌”. Gurman says the change is expected to roll out next year or in 2024.

The company is working on an initiative to remove the “Hey” in the trigger phrase so a user only has to say “Siri” – with a command. While this might seem like a small change, making the change is a technical challenge that requires a significant amount of AI training and underlying engineering work.

The complexity involves Siri being able to understand the singular phrase “Siri” in several different accents and dialects. Having two words – “Hey Siri” – increases the likelihood that the system will pick up the signal correctly.

Gurman also reports today that Apple is working to further integrate ‌Siri‌ into third-party services and apps to provide more context and assistance to users.

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